Privacy is a precious commodity in this era. Every website you visit or app you download leaves a digital footprint that can be tracked by anyone. Fortunately, most — if not all — web browsers offer private browsing features to keep your internet activity a little bit safer from prying eyes.

Let’s be honest, surfing the net in the comfort of your home or with the privacy of a small screen feels safe. However, certain sites could be snooping on your online activity by placing digital trackers called “cookies” on your devices. Here’s what happens to your personal details whenever you go online.

As you surf the web, it’s nearly impossible to keep your internet activity completely private. Certain websites collect personal information for marketing purposes and your browser keeps track of all the websites you visit. But that browsing information can also fall into the wrong hands, which is why you should consider using private browsing if you want to keep your online activities to yourself.